Dr. Shah Rukh Shahbaz is leading the business for performance surfaces & protective materials at iTextiles®️ , focusing on innovation, product development & market strategy for new technologies & advanced materials.

He has a decade long engagement in textile industry in product development & marketing roles with leading textile manufacturers in Pakistan followed by a rigorous research experience. He earned his PhD from Istanbul Technical University, Turkey where he gained strong hold on advanced technologies in performance materials & fiber reinforced composites. He has also contributed to numerous international research publications & conferences.