Director, COTTON USA Supply Chain, C.C.I, USA

Will Bettendorf is a native of Memphis, Tennessee, and comes from a cotton and beef farming family. Will has worked with Cotton Council International (CCI) since 1989 and currently serves as supply chain marketing director and regional director for South and Southeast Asia.

Bettendorf began his career with CCI working in their London office and was later transferred to CCI’s regional office for Northeast Asia in 1996. He has worked in a variety of countries and fields, including COTTON USA’s marketing and licensing programs, consumer promotion and advertising, supply chain marketing, and trade servicing. He is currently based in CCI’s office in the National Cotton Council (NCC) of America in Cordova Tennessee, outside Memphis.

Will is married to Sarah, a native of the UK, and they have three children. In his leisure time he enjoys outdoor activities such as hiking, swimming, gardening and volunteering for charities such as the Boy Scouts, Girl Scouts and Youth Leadership Memphis.